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East West Sports LLC (EWS) has extensive experience in combat sports entertainment.
EWS organizes and manages worldwide sports events and is also an associate of Khan Promotions. Over 151 live events have been successfully delivered across the globe by the company. This includes fight nights in Americas, EMEA countries and Asia. This also includes, Super Fight League (SFL) – world’s first Mixed Martial Arts (MMA) league, Super Boxing League (SBL) – world’s first pro Boxing league and the SBL Fight Nights at Jeddah and Dubai respectively.
All these events has been held within prominent international cities and venues renowned within combat sports such as; MGM (Las Vegas), Madison Square Gardens (New York City), O2 Arena (London), T Mobile Arena (Las Vegas), King Abdullah Sports City Stadium (Kingdom of Saudi Arabia) and more.
Production of events has been delivered to high production quality output and has been aired on leading international media platforms including, ESPN, Fox Sports, HBO, Sky Sports, Star Sports, Sky Box Office and more.
FOUNDER & CEO
Bill Dosanjh, an Indian (Punjabi) by birth, is a British business tycoon settled in Dubai, in the United Arab Emirates (UAE). Bill has always been an avid follower and practitioner of combat sports from a very young age. He has been associated with Khan Promotions and has launched his partner Amir Khan in the USA in 2010.
Bill formed East West Sports (EWS) in 2010. In 2012, Bill lanched Super Fight League (SFL), one of the leading global Mixed Martial Arts (MMA) platforms and in 2017, he launched Super Boxing League (SBL), one of the leading global Boxing league. EWS is the holding company of both these brands. Dosanjh has a vision of establishing global leagues catering to the combat sports ecosystem.
CHAIRMAN
Amir Khan is is an Olympic silver medalist and two times world-boxing champion. At age 17, he became Britain’s youngest boxing medalist. He is also the youngest ever British World Boxing champion.
Amir is the combat face of Super Boxing League (SBL) globally. He has also been instrumental in launching Super Fight League (SFL) with partner Dosanjh, and chairs both the brands.